![]() “We’re an entertainment concept.” So instead, they’ve simply focused on finding the right locations and the right franchise partners.įrom the beginning, it’s all been about creating a smoother customer experience. “We don’t do competitive leagues,” he said. The idea was to continue refreshing old traditional centers in that way, but he realized it was unnecessary. They removed 12 lanes and added an arcade, pool tables, bocce ball and cornhole. Their first location was a former 32-lane league bowling center. It depends on whatever they think is justified for the market. There are roughly 6-10 pool tables at each location with something like 12-20 bowling lanes and 15-20 arcade games. The company’s average location is in the 20,000-25,000-sq.-ft. ![]() “We’re more focused on finding the right franchise partners.” He added that there’s “nothing regional or local about our offerings or supply chains.” “We serve upscale American fare and entertainment is universally loved in this country,” Siniscalchi explained. While many similar concepts grow geographically, 810 Billiards & Bowling doesn’t find it all that integral. ![]() Each location has 6-10 pool tables and 12-20 bowling lanes.įranchises due in 2022 include Greenville, S.C., Fort Smith, Ark., Nashville and one in southern New Jersey. They also added locations in Houston and Chandler, Ariz., at the end of 2021.īilliards and bowling are in the company title, so it’s no surprise that they’re anchor attractions for the business. That allowed them to take over a former bowling entertainment center in downtown Phoenix. “We were able to be pretty dynamic as we were smaller and younger than our competitors,” he said. When Covid hit, they didn’t slow down – even adding some corporate locations. They were marketing franchises toward the end of 2019. Soon after, Siniscalchi said they were ready to begin the franchise process. Meanwhile, they were also doing their first ground-up build in nearby Conway, a smaller boutique location that opened in January 2019. of bowling, billiards and games, but also offer live music and an 18-hole mini-golf course. Today, Market Common is their flagship store, where they have 40,000 sq. That concept included billiards and bowling, but also an arcade, sports bar, dining room and casual games like cornhole and noncompetitive darts.īy June 2018, they were ready to take 810 down the beach to Market Common, a popular shopping center in Myrtle Beach where they took the place of a vacated supermarket. But in about 12-18 months, we got to where we had a process and a concept we thought was working well.” It was very much learning everything as we went. “People often think I’m a good bowler, but that’s far from the truth. “I had no background in F&B or bowling,” Siniscalchi recalled. After six months of wall-to-wall renovations, converting it into a more upscale venue, their new eatertainment concept 810 Billiards & Bowling opened in May 2015. The offer was originally declined, but the owner reconsidered and accepted in August 2014. The pair were ready to start a family and move out of New York anyway, so they put in an offer on that traditional center in North Myrtle Beach with the intent of bringing in a new type of facility. “We came across a rundown bowling alley and thought there are really no bowling entertainment concepts outside of New York and Chicago.” In 2014, he and his wife went down to North Myrtle Beach, S.C., to visit his retired parents. ![]() “The most important aspect of that part of my life was going to Brooklyn Bowl and places like that,” he said. Michael Siniscalchi, owner and founder of 810 Billiards & Bowling, previously spent 10 years in finance, first in Chicago and then New York. Owner and founder of 810 Billiards & Bowling, Michael Siniscalchi, opened the first location in 2015 after a decade in finance.
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